Trackingplan
Highlight
The AI quality layer for marketing & analytics.
Highlight
The AI quality layer for marketing & analytics.
Detect, investigate, and prevent tracking, campaign, privacy, consent, and data quality issues.
What it does
Trackingplan is an AI-powered quality layer designed to identify, investigate, and proactively prevent issues within marketing and analytics data. It addresses silent budget waste and distorted decision-making caused by tracking errors, campaign misconfigurations, privacy violations, and poor data quality.
Key features
- AI-driven issue detection — Leverages artificial intelligence to automatically identify anomalies and errors in marketing and analytics data that might otherwise go unnoticed.
- Real user session analysis — Monitors actual user sessions to provide live or near-live alerts when tracking or data collection deviates from expected behavior.
- Automated analytics QA — Automates the process of quality assurance for analytics implementation, reducing manual effort and increasing delivery capacity.
- Budget waste prevention — Identifies and flags issues that lead to wasted marketing spend due to inaccurate tracking or campaign performance data.
- Data quality enhancement — Ensures the integrity and accuracy of data, leading to more reliable insights and better decision-making.
Use cases
- Proactively identifying and fixing broken website tracking tags before they impact campaign performance.
- Ensuring GDPR and CCPA consent management is correctly implemented and firing as expected.
- Validating data accuracy for e-commerce conversion tracking and attribution models.
- Automating the manual process of analytics debugging and data validation for multiple clients.
What makes it different
Trackingplan provides an AI-powered, automated quality layer that continuously monitors real user sessions for data integrity, offering near-live alerts and proactive prevention of issues that traditional methods often miss until significant damage is done.
Frequently Asked Questions
What is Trackingplan?
Trackingplan is a data science & analytics tool listed on OpenHunts. The listing describes it as Detect, investigate, and prevent tracking, campaign, privacy, consent, and data quality issues.
How does Trackingplan work?
Trackingplan highlights ai-driven issue detection — leverages artificial intelligence to automatically identify anomalies and errors in marketing and analytics data that might otherwise go unnoticed., real user session analysis — monitors actual user sessions to provide live or near-live alerts when tracking or data collection deviates from expected behavior., and automated analytics qa — automates the process of quality assurance for analytics implementation, reducing manual effort and increasing delivery capacity.. This helps users understand the core data science & analytics workflow before visiting the official website.
